今年も新年第一回目の出張は東京へ
昨年に引き続き国際化粧品展の視察です。
美容に関連する複数の展示会を共同開催するこのCOSME Week Tokyo
昨年は5つの展示会が共同開催されていましたが,ヘアケアEXPOが今年から加わり 6つの展示会が共同開催されていました。
昨年のブログ
今年追加されたヘアケアEXPOが実は私にとって一番興味のあるジャンルですが、初の開催ということもあり他の共同開催の展示会と比較すると出展社さんは少なめです。
今回からメーカーさんと名刺交換をしてお話をする際には、可能な限りこのブログのことをお伝えすることにしました。
展示会終了後にメーカーさんが会期中に集めた名刺を整理した時に ”美容総合卸売商社 ハラ株式会社”と見て 当社を知らないメーカーさんの方が圧倒的に多いと思います。
その知らない会社の情報を調べるときにホームページ上にある会社概要だけでなく私の発信した生の情報を読んでいただくことで更に理解が深まり当社に対する興味をもっていただければという思いです。
出展社さんは少ないかったとはいえ振り返るとこのヘアケアEXPOのコーナーでの視察に一番時間を費やしていました。後に改めてお会いする約束をしたメーカーさんがたくさんあり商談が楽しみです。ヘアケアＥＸＰＯ以外では国際化粧品展でもスキンケア商品をはじめ面白そうな商品を発売されているメーカーさんを数社発見しました。こちらも後日の商談が楽しみです。
今回お話をした出展メーカーさんも様々で
・プロ向け製品のメーカーさん
・自社商品を自社のEC経由でＢ to Cだけで販売してきたメーカーさん
・今まで自社商品を自社の系列サロンだけで販売してきたサロン兼メーカーさん
・ガラスの粉を配合して歯磨き粉を開発して異業種参入したガラスメーカーさん
・医療分野の観点から化粧品や美容商品を開発して参入したメーカーさん
・お隣の韓国から参加されたメーカーさん
海外メーカーさんでは圧倒的な数の多さ！
しかもブースに貼られているポスターもスマートな日本語で書かれているので韓国のメーカーさんとは気づかず
話をして初めて気づいたこと５〜6回(笑)
コロナを経て各々のメーカーさんが新たな販路を求める心意気や熱気を感じることができました。
新たにトレンドの兆しを感じる新しいワードに気付くことはなかったのですが、
昨年に引き続き フェムケア フェムテック 等の ”フェム” に関するワードや商材は昨年よりも増加している感じ？です。
”小ロットＯＥＭ” や ”化粧品 ２００個から製造” 等の小ロットＯＥＭ供給のメーカーさんのブースもちらほら
商品が市場にあふれている状況で販売側（小売店・サロン・ＥＣ業者）の視点は他店との差別化ということも重要視しておられる中でこのような小ロットＯＥＭのニーズが高まっているようです。
以前にも書いた小ロットＯＥＭのお話
ヘアケアＥＸＰＯに時間を取りすぎて全部を視察することはできませんでしたが未来に楽しみができる有意義な展示会であったと思います。
今回はこの辺で
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At COSME TOKYO International Cosmetics Exhibition
• January 13, 2023
My first business trip of the New Year is to Tokyo again this year!
Same as last year, I visited to the International Cosmetics Exhibition.
COSME Week Tokyo is a joint event of several beauty-related exhibitions.
Last year, five exhibitions were co-hosted, but this year, the Hair Care Expo was added to the list and six exhibitions were co-hosted.
Last year’s blog
The Hair Care Expo, which was added this year, is actually the genre I am most interested in, but because it is the first time it has been held, there are fewer exhibitors compared to other jointly held exhibitions.
From this time, I have decided to tell them about this blog as much as possible when I exchanged business cards with manufacturers.
After the exhibition, when manufacturers sorted through the business cards they had collected during the exhibition, the overwhelming majority of them saw “Hara Corporation, a general beauty wholesale trading company” and did not know who we were.
I hope that when they look up information on companies they do not know, they will read not only the company profile on the website but also the real information I have provided, which will deepen their understanding of our company and make them more interested in us.
Even though there were only a few exhibitors, looking back, I spent the most time visiting the Hair Care Expo section. There were many manufacturers that I promised to meet again later, and I am looking forward to business meetings with them. In addition to the Hair Care Expo, we also found several manufacturers at the International Cosmetics Expo who were selling interesting products, including skin care products. We are looking forward to business meetings with them later in the day.
The exhibiting manufacturers we spoke with this time also varied.
・Manufacturers of professional products
・Manufacturers who have sold their products only B to C via their own e-commerce sites.
・Salon and manufacturer that has been selling their products only to their own affiliated salons.
・A glass manufacturer that entered a different industry by developing toothpaste by blending glass powder.
・A manufacturer in the medical field who entered beauty industry by developing cosmetics and beauty products.
・Manufacturers from the neighboring country, Korea.
The number of Korean manufacturers was overwhelmingly large in overseas companies!
Moreover, the posters on the booths were written in smart Japanese, so I didn’t notice that they were Korean manufacturers.
There were 5-6 times that I didn’t realize they were Korean makers until I talked to them.
After Corona, I could feel the spirit and enthusiasm of each manufacturer seeking new sales channels.
There were also a few booths of small lot OEM manufacturers such as “small lot OEM” and “cosmetics from 200 pieces”.
With the market overflowing with products, it seems that the need for such small-lot OEM is increasing as retailers (retailers, salons, and e-commerce companies) are emphasizing the importance of differentiating their products from those of other stores.
I’ve written before about small-lot OEMs.
Although I spent too much time at the Hair Care Expo to visit all of the exhibits, I think it was a meaningful exhibition that gives us something to look forward to in the future.
This time around.