Femtech フェムテック

”フェムテック” という単語

Female と Technologyを組み合わせた造語なんですが、

近年の女性の社会進出と共に働く女性が増加し、その女性たちが楽しく充実した人生を送るために、女性特有の健康課題を技術で解決することのできるサービスや商品が ”フェムテック” と呼ばれています。



さらに、この20日から22日までの3日間東京ビッグサイトで第一回フェムテック トーキョーが開催されていますね。










• October 21, 2022

Have you been hearing the word “femtech” a lot lately?

It’s a coined word that combines the words “Female” and “Technology”.

In recent years, the number of working women has been increasing along with the advancement of women in society. To help these women lead happy and fulfilling lives, services and products that can solve women’s specific health issues through technology are called “Femtech”.

It is a relatively new concept in Japan, as many people are still unfamiliar with it, but the market is said to grow to about 5 trillion yen by 2025.

Meanwhile, the national government is also conducting research and studies through the Ministry of Economy, Trade and Industry’s Femtech and Other Support Demonstration Project, which invites public participation from general companies.

Furthermore, I see that the 1st Femtech Tokyo is being held at Tokyo Big Sight for three days from this 20th to 22nd.

Due to my schedule, I won’t be able to make the inspection this time.
I am very interested in this exhibition because it brings together companies that support the “health” and “activity” of women, although the exhibitors are of various sizes and in various industries.

Also, we expect that several of the manufacturers we do business with have already begun development of related products.

A manufacturer we have just been talking to about a new product initiative.
In addition to hair care and skin care products, which are our specialty, they also manufacture and sell supplements, and they are introducing products that are completely femtech cosmetics and have a clear target audience!
The target audience is women in the pre-natal and post-natal periods.

And Hara Corporation will soon start handling that product.

As a product to support the health and fulfillment of the customers who come to beauty salons and of the women who work in them!

Be sure to look forward to it!!!!